Centralizing the Story
When Crossroads Live approached us, the challenge was clear: Their digital presence needed to match their scale as the world’s largest theatrical producer. Their shows — Chicago on Broadway, Kinky Boots in the West End, Anastasia in Australia — weren’t just productions; they were global events. But online, that story was scattered across disjointed microsites and outdated platforms.
The Problem: A Disconnected Experience
Before, audiences searching for a Crossroads Live production encountered a patchwork of third-party sites. Some were polished, others neglected—all inconsistent with the brand’s caliber. For fans and industry partners, it meant confusion. For Crossroads, it meant lost opportunities.
The Solution: A Unified Digital Stage
We rebuilt their digital presence from the ground up—not as a static site, but as a dynamic platform. Every production now has a dedicated home within Crossroads’ ecosystem, with region-specific pages that highlight local casts, creative teams, and press, while reinforcing the brand’s global leadership.
The Impact: Growth Without Compromise
The results speak for themselves: Annual site traffic surged from 36K to 320K+ visits, with production pages driving the bulk of new engagement. More importantly, Crossroads now owns its narrative. Press, partners, and fans access accurate, on-brand information—all in one place.
A Partnership, Not Just a Platform
Scalability was only half the battle. As Crossroads’ de facto digital team, we’re always on hand to rapidly deploy new pages and updates—ensuring their site evolves as quickly as their productions do. Whether it’s a last-minute cast change or a new tour announcement, we keep pace with the world’s most prolific theatrical producer.
🎭 See the spotlight in action: [Crossroads Live’s Productions]
